YouTube Gets More Social

When you go to YouTube today, you will notice that Google's video service has changed.

No, it's not an April Fools joke. It's an actual change to the design of the biggest video search engine in the world.

YouTube has been working on its redesign for months now and released the first changes early this year for a smaller group of users. Now YouTube released the entire redesign for all its users.

The YouTube page, which looks a lot cleaner, has much more room for extra information and comments. YouTube aims at giving the user more ability to interact with the video creators and to give more attention to the video itself. YouTube also decided it is time to get rid of the five-star rating system. It's now easier to say if you like or dislike a video.


The biggest changes YouTube has made are:

  • It's cleaner, simpler and easier to use.
  • Information about a video is grouped together 
  • The actions bar is cleaned up
  • The right-hand side of the page is devoted to the next video to watch. 
  • The channel name and subscribe button are now both on top of the video. 
  • A new playlist interface, with the next video in the list appearing consistently in the top right. 
  • Saving to playlists is made easier
  • The five-star ratings system is replaced with a simpler "likes/dislikes" model; the site now offers a new "Videos I Liked" list.
  • Comments have a new highlights view that summarizes the best discussions and celebrates when creators communicate with their audiences.

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About the author

Bas van den Beld an online marketing strategist, keynote speaker and trainer in online marketing. Bas is widely considered to be an expert and influential on Internet marketing, social marketing, and search marketing.

Bas is the founder of State of Digital, a website that focuses on bringing the right information and knowledge to the right people and get companies forward in digital. State of Digital is the successor of State of Search, which was voted Best European Search Blog in 2012.

Bas is an experienced and award winning speaker in online marketing and has spoken at many different conferences around the world, like SES, SMX, Websummit and several internal events for different types of companies and was voted amongst the Top Influential Marketers in the UK.

Bas also consults with several type of companies (mostly Fortune 500 companies like KLM) on implementation of strategic Internet marketing and provides training in search engine marketing, social media in the organization, and social marketing and influence marketing related topics. And he consults for agencies and brands helping them determine the right online business strategy and connecting them to the right influential people.