Facebook Brand Pages Testing Status Updates?

I just noticed that the SEW Facebook page now includes a status update next to the brand name. I find this a bit weird, should a brand a have thoughts and feelings? Should a brand have things 'on it's mind'?

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So to re-iterate my question, has anyone seen this before?

This seems to be a clear toe-to-toe move to squat on Twitter Media's patch as they recently pitched the idea of anthropomorphic brands.

I think Facebook should concentrate on the anthropomorphism inherent in it's own architecture. I still keep getting emails suggesting I "become a fan" of something. Shouldn't it be asking if like something by now?

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