WordStream Set To Boost Growth With $6M Series B Funding From 2 Investors

Keyword research software company Wordstream said it secured $6m (USD) worth of funding in series B preferred stock from new investor Egan-Managed Capital and existing investor Sigma + Partners.

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Wordstream, whose software are the only SEO tools carried on Google Analytics' newly launched 38 apps gallery, said it would "use the funding for continued growth and expansion of its search marketing tools for search engine optimization (SEO) and pay-per-click (PPC) advertising."

As part of the deal, Egan-Managed Capital Partner, Frank Andrasco, was appointed to WordStream's board of directors.

WordStream also features as Editor's Pick on Google Analytics.

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About the author

Liva Judic joined Search Engine Watch and ClickZ in May 2010 as a news blogger. She has lived and worked across the globe in Madagascar, Switzerland, London, NYC, Asia and is now based in between New York and Berlin.

Her background is in government relations and financial media where she started out as a journalist at Bloomberg and became senior editor at AFX news (now part of ThomsonReuters). Prior to forming her own consultancy Judic was head of international PR for a head of state.

Judic focuses on facilitating brand and marketing transitioning for European startups moving to the US. She has been named one of the Top 50 Industry Influencers of 2014 by AGBeat