Google Grabs 71% of U.S. April Searches, Up 2% From March; Bing, Yahoo & Ask Lose Ground

Google's search supremacy is once more reaffirmed as Experian Hitwise's April figures show a 2% rise to 71% grab of the U.S. search market, while competitors Yahoo, Bing and Ask kept on losing ground from a month ago.

Experian Hitwise US April search figs.JPG

According to Hitwise, recorded the most dramatic fall, plummeting 37% to a mere 2.18% market share in April, from an already meagre slice of 3.44% in March. The data collected is based on a sample of 10 million internet users over a four-week rolling periods ending March 27th and May 1, 2010.

It is important to note that the explosion of social media and its impact on purchasing decisions is taking over part of what used to be solely search engine territory.

In a report issued today, Marketing Pilgrim commented that "Bing / Microsoft search did see increase in several verticals but with their overall percentage of searches these 'gains' may be just as much the result of Yahoo's decreasing presence as a search engine as it is bing's real impact to date."

About the author

Liva Judic joined Search Engine Watch and ClickZ in May 2010 as a news blogger. She has lived and worked across the globe in Madagascar, Switzerland, London, NYC, Asia and is now based in between New York and Berlin.

Her background is in government relations and financial media where she started out as a journalist at Bloomberg and became senior editor at AFX news (now part of ThomsonReuters). Prior to forming her own consultancy Judic was head of international PR for a head of state.

Judic focuses on facilitating brand and marketing transitioning for European startups moving to the US. She has been named one of the Top 50 Industry Influencers of 2014 by AGBeat