Facebook Single Biggest Display Ads Publisher On The Web

Facebook has risen to the number one spot as single biggest display ads publisher on the web in the first quarter, ClickZ reported, according to data from market research firm comScore.

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Facebook carried 176.3 billion display ads on its website over the first quarter, translating into a 16.2% market share, as demand from both small and large advertisers grew in the first three months of the year, comScore was quoted as saying. Yahoo displayed 131.6 billion banner ads to its users, and Microsoft came in third at 60.2 billion.

However, the data excludes ads that Yahoo and Microsoft delivered to third-party web sites through their networks, a major source of revenue for each.

Longer dwell time drives pages uploads
According to comScore Chief Marketing Officer Linda Abraham, Facebook users spend more time on the social platform than on its competitors' websites, and subsequently loaded more pages.

About the author

Liva Judic joined Search Engine Watch and ClickZ in May 2010 as a news blogger. She has lived and worked across the globe in Madagascar, Switzerland, London, NYC, Asia and is now based in between New York and Berlin.

Her background is in government relations and financial media where she started out as a journalist at Bloomberg and became senior editor at AFX news (now part of ThomsonReuters). Prior to forming her own consultancy Judic was head of international PR for a head of state.

Judic focuses on facilitating brand and marketing transitioning for European startups moving to the US. She has been named one of the Top 50 Industry Influencers of 2014 by AGBeat