Optify Integrates Salesforce CRM into Lead-Generation Solution

Heeding to direct feedback from its customers, Optify, a provider of online lead generation software for business has released its Spring 2010 real-time marketing software to further boost lead generation capability.

The new solutions suite now accommodates large companies with multiple websites and multi-national campaigns and supports a wider range of international search engines, Optify said in a statement.


Among other novelties, Spring 2010, which was showcased in a demo until last week, includes the launch of a CRM tool. Salesforce CRM gives access to detailed and prioritized lead information based on Optify's real-time lead intelligence software. The main expected benefit, as you may have guessed, would be to streamline the sales cycle from lead generation through to CRM.

The last addition featured in Spring 2010 is Optify's partnership with ExactTarget, a provider of on-demand email and one-to-one marketing solutions. This deal will enable B2B marketers to target their campaigns based on the analysis of online behaviour at individual user level.

About the author

Liva Judic joined Search Engine Watch and ClickZ in May 2010 as a news blogger. She has lived and worked across the globe in Madagascar, Switzerland, London, NYC, Asia and is now based in between New York and Berlin.

Her background is in government relations and financial media where she started out as a journalist at Bloomberg and became senior editor at AFX news (now part of ThomsonReuters). Prior to forming her own consultancy Judic was head of international PR for a head of state.

Judic focuses on facilitating brand and marketing transitioning for European startups moving to the US. She has been named one of the Top 50 Industry Influencers of 2014 by AGBeat