Buzzzy Adds Location Tracking To Conversation Search Engine

Buzzzy, a Google Buzz only search engine, is now able to track location by way of the data sent when people update their statuses on social sites during an event.

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With such information, it is possible

  • to find out who really is at an event vs says is at the event as the localization does not depend on an explicit "check-in", unlike apps like Gowalla, FourSquare, Twitter, etc.

  • to streamline the amount of data received as the app only looks at those actually sent from a specific location

  • to optimize partnerships for events as potential sponsors will have a clear vision of where and when attendees go to such or such place (restaurants, lounges, hotels, etc), mapping the profitability curve for them

  • All this allows, in turn, to contextualize data from other streams and map user behaviour.

Implicit check-ins vs explicit check-ins? Is it more accurate or an invasion or privacy? In the past, we have found Buzzzy to be useful tool to track conversations in companies.

Google seems to approve as Buzzzy is built off publicly declared data. They were an official Google API launch partner at Google I/O this week. They even made a special page to celebrate.

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Buzzy is developed by semantic search technology company WorkDigital, part owned by Incisive Media and the developers of TwitJobSearch.

About the author

Liva Judic joined Search Engine Watch and ClickZ in May 2010 as a news blogger. She has lived and worked across the globe in Madagascar, Switzerland, London, NYC, Asia and is now based in between New York and Berlin.

Her background is in government relations and financial media where she started out as a journalist at Bloomberg and became senior editor at AFX news (now part of ThomsonReuters). Prior to forming her own consultancy Judic was head of international PR for a head of state.

Judic focuses on facilitating brand and marketing transitioning for European startups moving to the US. She has been named one of the Top 50 Industry Influencers of 2014 by AGBeat