3m Launches Heat Mapping Tool To Improve Page Attention

Heat mapping tools and web page interactive overlays have been popular topics for the past few years and have proven handy in improving conversion and visitor clicks. 3m now offers web site owners a tool to check page layouts and given feedback on how to manipulate the design to improve it.

"You face many challenges in visual effectiveness. Even minor design changes can have a dramatic impact on the achievement of your visual goals. To combat these subjective challenges we created 3M VAS: Which provides a unique and rapid insight into what viewers will notice in the first 3-5 seconds of exposure," the website states.

You can sign up now and get 5 free credits to test things. The cost is regularly $20 a credit - seems very reasonable for the information you can get back.

The system has been tested against eye tracking. "To evaluate 3M VAS we compared the model's predictions to that of the upper theoretical limit produced by human eye-fixations to provide a measure of predictive efficiency for 3M VAS. 3M VAS predictive efficiency was found to be greater than 85%".

About the author

Frank Watson has been involved with the Web since it started. For the past five years, he headed SEM for FXCM -- at one time one of the top 25 spenders with AdWords. He has worked with most of the major analytics companies and pioneered the ability to tie online marketing with offline conversion.

He has now started his own marketing agency, Kangamurra Media. This new venture will keep him busy when he is not editing the Search Engine Watch forums, blogging at a number of authoritative sites, and developing some interesting online community sites.

He was one of the first 100 AdWords Professionals, a Yahoo and Overture Ambassador, and a member or mod of many of the industry forums. He is also on the Click Quality Council and has worked hard to diminish click fraud.