Foursquare Inks Refinery Media Deal in Singapore

FourSquare and Singapore's Refinery Media have entered a partnership deal under which the geo location service will be meshed into Refinery's Supermodelme Season 2 show.

Foursquare.JPGFinancial terms of the deal were not disclosed but the agreement should bring increased brand visibility for Refinery Media's advertisers as alerts from sponsors will be displayed whenever users check into certain locations.

The companies will also lauch a game, enabling Foursquare users to check into listed listed locations to unlock "Superstyle" and "Superconnected" badges, earning them exclusive deals on the spot as well as a better chance to win to a ticket to the Supermodelme finale.

supermodelMe.JPG"All Foursquare users in Singapore will be able to take part in the location-based game and plans to roll it out neighbouring countries are being discussed," Supermodelme said in a statement.

Refinery Media is the first company in Asia to partner with Foursquare whereas Foursquare is but one of many companies focusing on spreading their wings the region and in emerging markets in general, in a rush to tap into the mobile potential of the designated countries. Such companies include Google, Yahoo & Nokia (Yahoo was tipped to be set to buy Foursquare for around $100 million in early April) and Facebook.

Who do think is likely to jump on the bandwagon next, where and how?

About the author

Liva Judic joined Search Engine Watch and ClickZ in May 2010 as a news blogger. She has lived and worked across the globe in Madagascar, Switzerland, London, NYC, Asia and is now based in between New York and Berlin.

Her background is in government relations and financial media where she started out as a journalist at Bloomberg and became senior editor at AFX news (now part of ThomsonReuters). Prior to forming her own consultancy Judic was head of international PR for a head of state.

Judic focuses on facilitating brand and marketing transitioning for European startups moving to the US. She has been named one of the Top 50 Industry Influencers of 2014 by AGBeat