World Cup 2010 Sets UK Searches Abuzz

In nine days exactly, the World Cup kicks off in South Africa and already, the event is starting to shape the UK search landscape.

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According to Robin Goad, Research Director at Hitwise UK, about 25 000 terms were searched by British web users in the week endind May 29th and most of them "referred to the upcoming festival of football in South Africa".

The top 5 queries were:
5. world cup fixtures, accounting for 1.64% of UK searches containing the phrase "world cup"
4. England world cup fixtures (1.77%)
3. world cup 2010 dates (3.28%)
2. world cup (3.70%)
And finally, as number 1: world cup 2010 (4.98%)

Take a look at the increase:

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Just a quick note: "Panini world cup" does NOT refer to a sandwich as one would expect but to the sticker collection.

How do you think searches in the U.S. will be impacted by the World Cup? Have you started brainstorming to develop some world cup viral link building strategies?

About the author

Liva Judic joined Search Engine Watch and ClickZ in May 2010 as a news blogger. She has lived and worked across the globe in Madagascar, Switzerland, London, NYC, Asia and is now based in between New York and Berlin.

Her background is in government relations and financial media where she started out as a journalist at Bloomberg and became senior editor at AFX news (now part of ThomsonReuters). Prior to forming her own consultancy Judic was head of international PR for a head of state.

Judic focuses on facilitating brand and marketing transitioning for European startups moving to the US. She has been named one of the Top 50 Industry Influencers of 2014 by AGBeat