Marin Software Raises $11.2 Mln To Boost Development

Paid search management company Marin Software said it raised $11.2 million in Series D financing through its capital investors -- Amicus Capital, Benchmark Capital, DAG Ventures, and Focus Ventures -- and new investor Triangle Peak Partners.

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In a statement, Marin software said the funds will be allocated to develop further its "Marin Search Marketer" application that currently "bids over 350 million keywords each night, automatically generates more than 300,000 client reports each week, and has an application uptime of 99.9%."

Marin Software manages over $1 billion worth of annual search budgets from over 180 customers and has expanded outside the U.S. domestic market over the past year.

Recent developments in their platform include managing Facebook Ads. This meant that paid search marketers can start experimenting with Facebook Ads within the same interface and their current workflow.

About the author

Liva Judic joined Search Engine Watch and ClickZ in May 2010 as a news blogger. She has lived and worked across the globe in Madagascar, Switzerland, London, NYC, Asia and is now based in between New York and Berlin.

Her background is in government relations and financial media where she started out as a journalist at Bloomberg and became senior editor at AFX news (now part of ThomsonReuters). Prior to forming her own consultancy Judic was head of international PR for a head of state.

Judic focuses on facilitating brand and marketing transitioning for European startups moving to the US. She has been named one of the Top 50 Industry Influencers of 2014 by AGBeat