There will be a new product launch by Acquisio this morning at SES Toronto 2010. The PPC management software provider is expected to announce a full integration between the Acquisio SEARCH ad management platform and Google Analytics.
The Google Analytics Connector will let marketers view, analyze and report on all of their Google Analytics data within the Acquisio SEARCH platform. The full integration is the first of its kind between Google Analytics and an ad management software platform.
Acquisio SEARCH's Google Analytics Connector makes use of the Google API to pull metrics information from Google Analytics into Acquisio SEARCH, where it can be combined with other information to create a variety of metrics without marketers needing to make tedious and error-prone calculations. Because of the deep integration, advertisers can now measure campaign effectiveness and ROI based on an additional 150 metrics.
Metrics that Acquisio SEARCH automatically calculates include:
- Cost per transaction
- Cost per visit
- Cost per page view
- Pageviews per click
- Revenue per click
- Return on Ad Spend (ROAS)
- Cost per Goal (1 to 20)
The Google Analytics Connector incorporates valuable metrics from an advertiser's Google Analytics profile and maps it to the appropriate keywords and ads in associated PPC campaigns. In addition, Acquisio SEARCH now features a large selection of calculated columns designed to provide deep analysis. Marketers can add single or multiple Google Analytics profiles to their Acquisio SEARCH accounts, and Acquisio SEARCH will automatically encode the URLs of any new keywords they add to their Google Analytics campaigns through the Acquisio SEARCH platform.
"For marketers who have struggled and spent hours creating workarounds to get Google Analytics' detailed statistics into your existing pay-per-click reports, the Google Analytics Connector will be a lifesaver," said Marc Poirier, Chief Marketing Officer of Acquisio, in a press release issued this morning. "Acquisio SEARCH customers can now access and work with Google Analytics data without ever needing to leave our platform. Having all of this deep information in one place gives marketers a huge competitive advantage, and also means a sizable time savings when it comes to campaign management and reporting."
Attendees of SES Toronto 2010 can get more information in a variety of ways.
On Thursday, June 10 from 5:10 until 5:30 PM, Acquisio's Director of Canadian Sales Mark Lajoie will unveil the "5 Secret PPC Metrics You Don't Want to Miss" in the SES Theater, located in the exhibit hall. During this quick presentation, Lajoie will highlight five of the brand new metrics that Acquisio SEARCH is able to provide as a result of its Google Analytics integration.
In addition, Acquisio's Internet Marketing Manager Noran El-Shinnawy will be speaking on "Meaningful SEM Metrics" from 11:45 AM until 12:45 PM on June 11, and will also be providing best practices information and practical advice during the "Search Ads and Landing Pages Clinic," taking place from 1:45 until 2:45 PM on the same day.
Acquisio will be providing demos of the new functionality throughout the SES Toronto conference and expo at booth #18.