More than two dozen marketers, including 10e20 President Chris Winfield and CMO Second Step Search Loren Baker have joined forces to establish a new agency, BlueGlass Interactive.
The move comes at a time when clients are demanding that consultancies provide a broad menu of services, from development to execution of digital marketing campaigns.
In addition to Winfield, BlueGlass CMO, and Baker, SVP of online PR, the management team includes: Dave Snyder, SVP, search; Brent Csutoras, SVP, viral marketing; Jordan Kasteler, SVP, content; Tony Wang, CTO; and Danielle Winfield, VP, operations.
"BlueGlass started organically approximately 5 years ago," said Chris Winfield. "Our partners started running into each other in strategic meetings, then as speakers at the big marketing conferences. As the industry evolved, each of us built thriving companies, and we formed a tight business referral network because we realized that there were very few agencies that could actually deliver all of the results that clients deserve time after time. The obvious next step in our evolution was to bring it all together under one roof."
The new full-service agency operates in four U.S. cities - Los Angeles, Salt Lake City, New York, and Tampa - with 40 employees and combined annual billings of $10 million. Clients of BlueGlass include Viacom, Thomson Reuters, NBC Universal, Intuit, Yahoo!, Comcast, New York University and the NFL.
BlueGlass offers services in social media marketing, SEO, PPC, content and application development
Disclosure: BlueGlass is a keynote sponsor of SES San Francisco, a sister brand to this publication.
Update 7:07pm EST: This article has been updated.