10e20, Search & Social, Brent Csutoras and Second Step Search: they used to be distinct firms in search engine optimization, search marketing/PPC, social media marketing, etc... but now they've all merged into one entity. Meet the consolidated agency called BlueGlass.
Building on its expertise of online marketing strategies and its proprietary technologies,
BlueGlass will now deliver end-to-end campaign solutions and consulting services.
Its first planned action will be the organization of BlueGlass LA on July 19-20 a conference for web marketing professionals and companies "looking to learn more about effective website marketing strategies."
The agency also said it will be offering both free and subscription-based tools "later in 2010," aiming at "organizations of all sizes."
According to the official press release, the newly-formed agency has total annual revenues of $10 million and has offices in four cities. By combining their operations, the companies now can tout a prestigious customer base, including Viacom, Thomson Reuters, NBC Universal, Intuit, Yahoo, Comcast, New York University and the NFL.
Its mission is quite ambitious as BlueGlass defines itself as a provider of "services in Social Media Marketing, Search Engine Optimization, Online PR, Online Reputation Management, Pay Per Click Marketing, Conversion Rate Optimization, Content Development and Application Development."
The full story of how the companies decided to merge their activities is told on BlueGlass' blog.
Originally, Search and Social delivered SEO and linkbuilding services; Brent Csutoras provided social media, online marketing and SEO expertise; 10e20 specialized in social media and search marketing; and Second Step Search was an Internet marketing company.
The landscape for smaller SEO and SEM firms is starting to change. The real question, as raised by MediaPost, is whether such consolidation should be considered as "a positive move or for the search marketing industry", or if it should be seen "one struggling to survive?"
What do you think?