Yahoo Publishes Web Content Style Guide

The publication of an online style guide and a site dedicated to helping publishers is another instance of Yahoo's concentration on content, and move away from search.

This is a big commitment to the online publishing space and the style guide could become the AP stylebook for the web.

"The growth of online communication is only accelerating," said Chris Barr, senior editorial director of Yahoo, "but there hasn't been a comprehensive manual of online editorial best practices to guide writers and editors. As the volume of Internet content grows and people become increasingly dependent upon clear and concise content, Yahoo! is pleased to be able to share these principles for writing for an online audience that we have amassed over the course of our 15-year history."

The Yahoo style guide will be available July 6, while the site is now online. The book will have a print version to be sold in most book stores for around $15 and there will be electronic versions for the iPad and the Kindle for about $10.

About the author

Frank Watson has been involved with the Web since it started. For the past five years, he headed SEM for FXCM -- at one time one of the top 25 spenders with AdWords. He has worked with most of the major analytics companies and pioneered the ability to tie online marketing with offline conversion.

He has now started his own marketing agency, Kangamurra Media. This new venture will keep him busy when he is not editing the Search Engine Watch forums, blogging at a number of authoritative sites, and developing some interesting online community sites.

He was one of the first 100 AdWords Professionals, a Yahoo and Overture Ambassador, and a member or mod of many of the industry forums. He is also on the Click Quality Council and has worked hard to diminish click fraud.