When it comes to social media, SES walks the walk as well as talks the talk. This morning, Incisive Media announced it's SES team has won the Best Use of Social Media award at the first Conference Awards 2010.
In a press release, Tim Weller, Group Chief Executive of Incisive Media, said, "I am delighted to say that Incisive Media won the best use of social media award beating UBM, Reed Business and ACC Liverpool to this really important online accolade. This is another award given by our peers that further recognizes our strengths online. I am thrilled for Matt McGowan and the entire team at SES who are without a doubt leading the market in their innovative use of social media that has really helped bring the search and social community together."
The award was for events which have benefited significantly from the use of social media -- such as Facebook, Twitter, LinkedIn, YouTube and Meetup. SES was able to demonstrate that it:
- Improved delegate numbers attributable to use of social media.
- Attracted delegates who would not have been contacted by other traditional marketing channels.
- Improved discussion and networking opportunities before, during and after the events.
- Increased value for sponsors of the event and exhibitors.
- Got excellent feedback from delegates.
In the press release, McGowan, publisher and head of U.S. for Incisive Media, added, "Social media networks have enabled us to reach attendees in ways which have been difficult in the past. Credit is due to Christian Georgeou as well. He handles the majority of our social media outreach and he has been killing it! All measurements from interaction to sales via social channels have showed marked improvement since he took them over."
For a quick overview, check out the YouTube video below.