Released yesterday, there are already 511 news articles about the Harry Potter & the Deathly Hallows Official HD Trailer in Google News. And Part 1 of the movie won't be released in November 2010 and Part 2 won't arrive in theaters until July 2011.
So, what lessons can marketers learn from a movie trailer that's been released four months to one year early?
First, the lead time for building buzz may be a lot longer than most of us might have guessed. Conversely, it will be interesting to see how Warner Bros Pictures keeps the momentum going.
The official HD trailer already has 121,830 views and 1,193 comments. And if you search for "harry potter and the deathly hallows trailer" on YouTube, you will find 5,080 listings. One of these by Oldelaff has 3,158,143 views. A second by 0Tsunee0 has 1,603,363 views. And a third by theflyingpumpkin has 1,146,443 views.
Plus, there is already a Harry Potter and the Deathly Hallows page on Facebook. It currently has 16,994 people who like it.
The second lesson is that Hollywood is leading other industries when it comes to tapping the power of online video. According to CBS News, the top 50 films sold about 24.2 million tickets were during last month's four-day Memorial Day holiday weekend. And if you go to the YouTube Trailers page, you'll find most of those movies have uploaded their trailers.
Imagine what YouTube would look like if most new product announcements were accompanied by a demo video. That's probably going to happen some day soon, but Hollywood has already been there, done that.