"Blogging, the Google Way" with Google's Karen Wickre


Karen Wickre, Google's senior manager of corporation communications, will be one of the speakers at the ClickZ BlogworkZ forum on August 16 at Connected Marketing Week.

But bloggers and Twitterers who want a sneak peak of what Wickre has to say about "Inspiring an Army of Bloggers" can register for the webcast on Thursday, July 29, 2010, at 1:00 PM EDT/10:00 AM PDT.

Karen Wickre.jpg Wickre has worked at Google since 2002, specializing in business writing and media relations. She first launched Google's corporate blog back in 2004. Today the company has "digital embassies" for virtually every product. This armada spans dozens of blogs, Twitter profiles, YouTube and more recently, Facebook. She also developed Google's corporate strategy using Twitter in 2009; in the first six months, @google gained more than 2 million followers, making it one of the largest corporate accounts.

Mike Grehan, Vice President and Global Content Director of Incisive Media, will moderate the webcast. Wickre will address lots of questions, including:


  • How should companies be communicating their news today?

  • What ongoing impact is blogging having on companies who must explain their positions and showcase their products?

  • How are businesses reaching out to customers and enthusiasts as blogging brand ambassadors?


Don't worry, there will also be time for webcast participants to ask Wickre their most pressing blogging questions!