Search Agency Update - What Are Companies Up To?

Bits and bobs to keep up with search agency news: Kenshoo and Marin software with Google AdWords, Magnetic, gShift Labs

Thumbnail image for Kenshoo.JPGKenshoo, the provider of online demand generation solutions, said it won preferred API Pricing from Google's AdWords for its Kenshoo Search and Kenshoo Local services. The agreement will translate into reduced API costs for Kenshoo clients who run paid search campaigns on AdWords. Marketers will be able "to experiment with new creative strategies and build more comprehensive campaigns to optimal scale" on both its platforms, it said.

Marin Software.JPG Similarly, Marin Software, the provider of paid search management application, also was approved by Google for preferred AdWords API pricing. "Delivering integration with Google that is not only comprehensive, but also cost-effective, is critical to meeting the needs of the world's most demanding search marketers." said CEO Chris Lien.

Reminder: Google had launched its AdWords' Certfication program in April to reshape its relationships with marketers and agencies.

Magnetic.JPG Magnetic, the search data marketplace, said it appointed Mike Peralta Chief Operations Officer. Peralta was previously SVP, North American Advertiser Services at Platform A at AOL, the company said in a statement. His mission will be to "establish a presence in major markets to increase advertising spend with large scale marketers."

Gshift labs.JPG gShift Labs, a young Toronto-based search marketing firm, said it won the Technology Leadership Award by Canada's York Technology Association as "Most Promising Start-Up of the Year." Congratulations to them.

Rentrak.JPG Rentrak, the provider of transactional media measurement and analytical services to the entertainment and media industries, said it won a contract from Gray Television Networks for tracking the performances of its local ABC and CBS stations in Kansas, Wichita and Topeka. Financial details of the deal were undisclosed. Rentrak aims to compete on the local market with Nielsen and provides "second-by-second data -- and attendant insight into commercial-skipping -- on a local level," it said in a statement.

About the author

Liva Judic joined Search Engine Watch and ClickZ in May 2010 as a news blogger. She has lived and worked across the globe in Madagascar, Switzerland, London, NYC, Asia and is now based in between New York and Berlin.

Her background is in government relations and financial media where she started out as a journalist at Bloomberg and became senior editor at AFX news (now part of ThomsonReuters). Prior to forming her own consultancy Judic was head of international PR for a head of state.

Judic focuses on facilitating brand and marketing transitioning for European startups moving to the US. She has been named one of the Top 50 Industry Influencers of 2014 by AGBeat