Yahoo Japan Picks Google Search Over Bing

Yahoo Japan -- an independent entity from Yahoo -- has decided to forgo the Bing transition and will be using Google search results, Reuters announced today.

Yahoo Japan is the number one Japanese portal and the switch to Google organic and paid search results should tip Google's international numbers considerably.

"At a news conference, Yahoo Japan President Masahiro Inoue said the Japanese firm had after a thorough investigation concluded that Microsoft's search technology was not sufficiently strong enough for its needs, giving Japanese language search capabilities as one example," Reuters reported.

"If this Yahoo Japan and Google partnership works well, other search engine and portal site players all over the world may start adopting Google's technology," said Mitsushige Akino, chief fund manger at Ichiyoshi Investment Management.

About the author

Frank Watson has been involved with the Web since it started. For the past five years, he headed SEM for FXCM -- at one time one of the top 25 spenders with AdWords. He has worked with most of the major analytics companies and pioneered the ability to tie online marketing with offline conversion.

He has now started his own marketing agency, Kangamurra Media. This new venture will keep him busy when he is not editing the Search Engine Watch forums, blogging at a number of authoritative sites, and developing some interesting online community sites.

He was one of the first 100 AdWords Professionals, a Yahoo and Overture Ambassador, and a member or mod of many of the industry forums. He is also on the Click Quality Council and has worked hard to diminish click fraud.