Search Agency Update - What Are Companies Up To?

Bits and bobs to keep up with search agency news: Kenshoo & SapientNitro, ClickEquations, and more

Thumbnail image for Thumbnail image for Kenshoo.JPG Kenshoo, the search engine marketing platform, said its Kenshoo Search arm will power the search engine marketing of interactive marketing firm SapientNitro. Kevin McGovern, search director for SapientNitro said that teaming up with Kenshoo will benefit clients as they will be able to leverage the platform's "deep functionality" as well as its "global footprint."

CE_ClickEquations-logo.gif ClickEquations, the paid search platform for large advertisers and agencies, launched its Keyword Zoom feature . "Keyword Zoom provides a 360° view of keyword performance on a single screen, where paid search managers can analyze all relevant keyword data to optimize, including search queries, text Ads and performance data.

zog-media.png Zog Media, the search marketing and design services firm, said it has launched a social media optimization platform in partnership with PitchEngine. The company has developed its proprietary technology over the past 18 months, it said. The project illustrates perfectly Brian Solis' prediction of SEO shifting into SMM.

Wings pic.jpg Triangulate, a social matching company, said its Wings data-driven dating application on Facebook, is now featured on the social site's Application Dashboard. The "social compatibility engine reveals trends and insights about a user's behavior and personality relative to his or her matches and relative to the general population," Triangulate said in a statement. Its advantages? Because it is meshed in with Facebook, the application allows to skip the profile building process. Users of Wings on he social platform are also already able to pay via Facebook's new payment system, Facebook Credits.

About the author

Liva Judic joined Search Engine Watch and ClickZ in May 2010 as a news blogger. She has lived and worked across the globe in Madagascar, Switzerland, London, NYC, Asia and is now based in between New York and Berlin.

Her background is in government relations and financial media where she started out as a journalist at Bloomberg and became senior editor at AFX news (now part of ThomsonReuters). Prior to forming her own consultancy Judic was head of international PR for a head of state.

Judic focuses on facilitating brand and marketing transitioning for European startups moving to the US. She has been named one of the Top 50 Industry Influencers of 2014 by AGBeat