Google Shows ACE Up Its Sleeve

"ACE (AdWords Campaign Experiments) is a free tool that makes it easier to test and precisely measure the impact of changes to your keywords, bids, ad groups and placements," that has just come out of a two month beta, Google stated on their Inside Adwords blog.

The program, which will be accessible inside Adwords accounts in the US over the next couple of weeks, allows advertisers to split test against running campaigns, etc. without compromising existing campaigns.

The feedback can then be compared directly and changes made to take advantage of any improved conversions. Previously much of this took a lot of set up and had to be deleted losing overall numbers.

Google sees this as a quicker way to improve CPA and provide an overall better experience for advertiser and user.

Other countries and languages will be rolled out in the coming months.

About the author

Frank Watson has been involved with the Web since it started. For the past five years, he headed SEM for FXCM -- at one time one of the top 25 spenders with AdWords. He has worked with most of the major analytics companies and pioneered the ability to tie online marketing with offline conversion.

He has now started his own marketing agency, Kangamurra Media. This new venture will keep him busy when he is not editing the Search Engine Watch forums, blogging at a number of authoritative sites, and developing some interesting online community sites.

He was one of the first 100 AdWords Professionals, a Yahoo and Overture Ambassador, and a member or mod of many of the industry forums. He is also on the Click Quality Council and has worked hard to diminish click fraud.