China's Baidu Set For International Expansion

Baidu landing page.JPG China's main search engine Baidu is ready to expand beyond its domestic market, CEO Robin Li said.

"Going forward I think we should make this kind of move as early as possible," Li said. "During the next five to 15 years we should see some meaningful revenue outside of China." He did not provide details on either deal sizes or specific geographical locations. What he told PC World is that Baidu has a "revolutionary" product in the pipeline. However, he did not elaborate on whether the product was a browser or a mobile OS. At the beginning of last month, Baidu had stated its intention to go head hunting directly on Google territory - i.e. in the Silicon Valley. Baidu has 70% of the search market in China, while rival Google has 24%.

About the author

Liva Judic joined Search Engine Watch and ClickZ in May 2010 as a news blogger. She has lived and worked across the globe in Madagascar, Switzerland, London, NYC, Asia and is now based in between New York and Berlin.

Her background is in government relations and financial media where she started out as a journalist at Bloomberg and became senior editor at AFX news (now part of ThomsonReuters). Prior to forming her own consultancy Judic was head of international PR for a head of state.

Judic focuses on facilitating brand and marketing transitioning for European startups moving to the US. She has been named one of the Top 50 Industry Influencers of 2014 by AGBeat