Demand Media Wants An IPO

Demand Media has filed for an initial public offering (IPO) that will help it raise $125 million through the sale of company shares.

The IPO date has not been disclosed yet, the Wall Street Journal reported. "We aim to grow our online audience reach and build passionate, online user communities," Demand said in the filing. "We intend to specifically target high-value vertical market segments, expand partnerships with brands and leading publishers and increase the scope of our relationships with our current Registrar customers." In the Spring, Yahoo purchased DemandMedia's competitor, Associated Content, for a reported $100 million.

About the author

Liva Judic joined Search Engine Watch and ClickZ in May 2010 as a news blogger. She has lived and worked across the globe in Madagascar, Switzerland, London, NYC, Asia and is now based in between New York and Berlin.

Her background is in government relations and financial media where she started out as a journalist at Bloomberg and became senior editor at AFX news (now part of ThomsonReuters). Prior to forming her own consultancy Judic was head of international PR for a head of state.

Judic focuses on facilitating brand and marketing transitioning for European startups moving to the US. She has been named one of the Top 50 Industry Influencers of 2014 by AGBeat