Why can't I give you a more precise number? Because I'm sure that I'm missing some names.
But, all three of the keynote speakers have written books.
Jeffrey W. Hayzlett, celebrity CMO, former Kodak CMO, and best-selling author of The Mirror Test: Is Your Business Really Breathing?
BJ Fogg, Director, Persuasive Technology Lab, Stanford University, and author of Persuasive Technology: Using Computers to Change What We Think and Do.
And here's an alphabetical list of the other authors that I know will be at SES San Francisco:
Benu Aggarwal, co-author of From Hotels to HTMLs.
Matt Bailey, author of Internet Marketing: An Hour a Day, which will be published in Spring 2011.
Andy Beal, co-author of Radically Transparent: Monitoring & Managing Reputations Online.
Bruce Clay, coauthor of Search Engine Optimization All-in-One For Dummies.
Gradiva Couzin, co-author of Search Engine Optimization: An Hour a Day.
Bryan Eisenberg, co-author of Call to Action: Secret Formulas to Improve Online Results, Waiting For Your Cat to Bark?: Persuading Customers When They Ignore Marketing, and Always Be Testing: The Complete Guide to Google Website Optimizer.
Rand Fishkin, co-author of The Art of SEO.
Brad Geddes, author of Advanced Google AdWords.
Andrew Goodman, author of Winning Results with Google AdWords.
Mike Grehan, author of Search Marketing, will will be out this fall.
Bill Hunt, co-author of Search Engine Marketing, Inc.: Driving Search Traffic to Your Company's Web Site.
Greg Jarboe interviews Bill Hunt about his new book
Greg Jarboe, author of YouTube and Video Marketing: An Hour A Day.
Greg Jarboe- Mysteries of Online Video
Kristopher Jones, author of Search Engine Optimization: Your visual blueprint for effective Internet marketing.
Avinash Kaushik, author of Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity.
Avinash Kaushik signs his book at SES London 2010
Kate Kaye, author of Campaign '08: A Turning Point for Digital Media.
Kevin Lee, author of The Truth About Pay-Per-Click Search Advertising and co-author of The Eyes Have It: How to Market in an Age of Divergent Consumers, Media Chaos and Advertising Anarchy and Search Engine Advertising: Buying Your Way to the Top to Increase Sales.
Rebecca Lieb, author of The Truth About Search Engine Optimization.
Heather Lloyd-Martin, author of Successful Search Engine Copywriting: How to Write Prime Positioned Webpages That Convert Like Crazy.
Lance Loveday, co-author of Web Design for ROI: Turning Browsers into Buyers & Prospects into Leads.
Heather Lutze, author of The Findability Formula: The Easy, Non-Technical Approach to Search Engine Marketing.
David Meerman Scott, author of The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly, and co-author of Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History.
Richard Stokes, author of Mastering Search Advertising - How the Top 3% of Search Advertisers Dominate Google AdWords.
David Szetela, co-author of Pay-Per-Click Search Engine Marketing: An Hour a Day.
Dr. Ralph Wilson, author of Planning Your Internet Marketing Strategy.
Wiley Publishing will be holding author signings at its booth (#407) on Tuesday and Wednesday, Aug. 17-18. Meet your favorite Wiley authors at our booth and get 50% off during their book signing while supplies last.
If you know of any other authors who will be at SES San Francisco or ClickZ Connected Marketing Week, just post their name and the title of their book in the comments below.
Now, I know we live in the digital marketing era, but I find it "fascinating" to see how many books have been written by speakers at SES San Francisco and ClickZ's Connected Marketing Week.
Now I should pronounce "fascinating" with four syllables and one arched eyebrow, as Mr. Spock does in the video below.