Google Adwords Ready To Roll Out Updated Keyword Tool

Google AdWords.JPG Google said it is transitioning out of its 'old' keyword tools - Keyword Tool and Search-based Keyword Tool - at the end of August to offer only the Updated Keyword Tool version that combines the features of both.

That's a lot of "tools" in one single sentence - all the more reasons for it all to be combined into one single offering. In a blog post, Google cited the main new features of the updated tool: flexible search options, easy keyword refinement and results filtering by word or keyword match type, as well as advanced options for mobile and local searches.
Other improvements include the removal of duplicate keywords and the inclusion of negative keywords. Once the product is rolled out, the tool will shed the "updated" part of its name.

About the author

Liva Judic joined Search Engine Watch and ClickZ in May 2010 as a news blogger. She has lived and worked across the globe in Madagascar, Switzerland, London, NYC, Asia and is now based in between New York and Berlin.

Her background is in government relations and financial media where she started out as a journalist at Bloomberg and became senior editor at AFX news (now part of ThomsonReuters). Prior to forming her own consultancy Judic was head of international PR for a head of state.

Judic focuses on facilitating brand and marketing transitioning for European startups moving to the US. She has been named one of the Top 50 Industry Influencers of 2014 by AGBeat