Bits and bobs to keep up with search agency news: Magnetic and BrightRoll, Local.com, Conductor and Internet Retailer.
Magnetic, the search data marketplace and search re-targeting company, entered a partnership with BrightRoll, the video advertising network, in a move to optimize video ads. Now Magnetic brings search retargeting to video ads with BrightRoll's key differentiator giving the company "the pinpoint accuracy of search engine marketing to deliver brand-building engaging ads to customers wherever they are on the purchase funnel," it said in a statement. On a side note, this sounds just like the kind of technology that would work hand in hand with a service like Affective Interfaces to leverage the power of video.
Local.com, the local search site and network, said it has launched an upgraded version of its ad relevance to increase monetization of search traffic on its site and network. The enhanced program is also expected to result in repeat usage of the company's sites and in faster search response times, it said. Local.com has over 20 million visitors per month.
According to analysis by SEO technology company Conductor for Internet Retailer, HP, Amazon and ProFlowers are among the companies using SEO most effectively for strong natural search rankings. ProFlowers was found to best leverage keyword visibility as tracked on Google's SERP. In terms of company-wide commitment to SEO as measured by the number of employees on LinkedIn, it was HP, Amazon and ProFlowers who scored highest. Finally, as far as SEO tactics were concerned, Conductor found that all three companies showed the most SEO proficiency and are using the most "robust" analytics packages.
Carolyn Miller is leaving Microsoft adCenter to go and mentor high-school kids and be closer to her family in Omaha. She was the first blogger for adCenter and has kept the community thriving for the last 5 years. We wish her luck and many new adventures!