The opening keynote by Jeff Hayzlett, the bestselling author, and former Koday CMO, pulled no punches at SES San Francisco. Which isn't surprising, considering that the celebrity CMO is also cowboy -- literally.
The South Dakota native always wears cowboy boots and still has a little house on the prairie. This had the audience riveted to their seats -- when they weren't laughing at his jokes.
We captured some of highlights of his keynote in the YouTube video below -- along with his "118" -- or elevator pitch at a book-signing that took place immediately afterwards in the expo hall at the Moscone Center.
For more perspective on Hayzlett's keynote, read Anna Maria Virzi's story in ClickZ, "Former Kodak CMO: Shorten Up Those Elevator Pitches."
Or check out Richard Adhikari's story in E-Commerce Times, "Marketing Maven at SES: Forget Viral, Forget ROI, Forget Fear."
Or read the live coverage by Barry Schwartz in Search Engine Roundtable, "SES SFO: Opening Keynote - Jeffrey Hayzlett, Celebrity CMO Former Kodak CMO."
Also, don't miss coverage from Bastian Grimm at State of Search, "SES San Francisco 2010: Opening Keynote."
Jeff Hayzlett signs books at SES San Francisco