Google AdWords Launches Enhanced CPC, Maximizes Manual Bidding

Google AdWords has launched Enhanced CPC, an automated bidding feature that allows marketers to maximize conversions by adjusting their CPC automatically based on their track records of conversion.

In short, AdWords' Enhanced CPC will adjust your costs to the likelihood of conversion, thereby boosting ROI - and, yes, conversions too. AdWords said the new tool also "detects attributes such as the user's location, language settings, browser, and operating system and analyze how these attributes may impact the likelihood of your ad converting."

"Advertisers set their bids, and our system simply 'enhances' them by either raising or lowering their bid for each auction depending on the likelihood of a conversion," Lisa Coffey, product marketing manager told us.

Here's how to do it:

About the author

Liva Judic joined Search Engine Watch and ClickZ in May 2010 as a news blogger. She has lived and worked across the globe in Madagascar, Switzerland, London, NYC, Asia and is now based in between New York and Berlin.

Her background is in government relations and financial media where she started out as a journalist at Bloomberg and became senior editor at AFX news (now part of ThomsonReuters). Prior to forming her own consultancy Judic was head of international PR for a head of state.

Judic focuses on facilitating brand and marketing transitioning for European startups moving to the US. She has been named one of the Top 50 Industry Influencers of 2014 by AGBeat