Covario Empowers Marketers With SEO Audit And "On The Fly" Changes

Covario.JPG Covario, the provider of interactive marketing analytics, unwrapped for us here at SES San Francisco the latest upgrade to its SEO deployment tool, the Covario Organic Search Optimizer.


The enhanced version provides a 56-point audit as well as recommendations that allow marketers to adjust their campaigns per web page - meaning that the changes can be implemented "on the fly," on multiple pages simultaneously and with "minimal development support," the company said. Arnel Leyva, director of product management, said the platform lets marketers make changes easily and seamlessly across the page. It "gives control over the IT environment to SEO practitioners and marketers so that they can take advantage of opportunities immediately," he added.

This "is an enhancement to existing content management systems that helps marketers move much faster. This is particularly important for multichannel e-commerce companies with brands and products marketed around the world," said Craig Macdonald, Covario's senior vice president and CMO.

About the author

Liva Judic joined Search Engine Watch and ClickZ in May 2010 as a news blogger. She has lived and worked across the globe in Madagascar, Switzerland, London, NYC, Asia and is now based in between New York and Berlin.

Her background is in government relations and financial media where she started out as a journalist at Bloomberg and became senior editor at AFX news (now part of ThomsonReuters). Prior to forming her own consultancy Judic was head of international PR for a head of state.

Judic focuses on facilitating brand and marketing transitioning for European startups moving to the US. She has been named one of the Top 50 Industry Influencers of 2014 by AGBeat