Covario, the provider of interactive marketing analytics, unwrapped for us here at SES San Francisco the latest upgrade to its SEO deployment tool, the Covario Organic Search Optimizer.
The enhanced version provides a 56-point audit as well as recommendations that allow marketers to adjust their campaigns per web page - meaning that the changes can be implemented "on the fly," on multiple pages simultaneously and with "minimal development support," the company said. Arnel Leyva, director of product management, said the platform lets marketers make changes easily and seamlessly across the page. It "gives control over the IT environment to SEO practitioners and marketers so that they can take advantage of opportunities immediately," he added.
This "is an enhancement to existing content management systems that helps marketers move much faster. This is particularly important for multichannel e-commerce companies with brands and products marketed around the world," said Craig Macdonald, Covario's senior vice president and CMO.