Yahoo Partners With TIM Brasil, Brazil's 3rd Largest Mobile Operator
Yahoo announced today on the Y! Mobile Blog that they have partnered with TIM Brasil, and displaced Google, to provide the search facility to one of the largest mobile carriers in Brazil.
Yahoo will power the search facility on the TIM mobile portal, which has more than 41 million mobile subscribers in Brazil.
Such a strategy follows in the footsteps of a Yahoo/ Nokia partnership to improve mapping, mail and chat services and also the purchase of Koprol, an Indonesian location ‘check-in’ technology startup and echoes a recent focus on emerging mobile markets in general. Melissa Beltrao, Director, Yahoo! Mobile Brazil said, “this partnership builds on our existing relationships with Telefónica’s Vivo and América Móvil’s Claro in Brazil, and more than 100 other OEM and carrier partners globally. Partnerships are key to our strategy as they help us build and extend the reach of our mobile services to new and existing audiences around the world.”
Brazil is Latin America’s biggest economy and offers a huge market for mobile Internet growth, as 185 million people out of 193 million have mobile phones. At the end of 2009 TIM’s 3G coverage is reported to reach 30% of the urban population in Brazil and the Brazilian smartphone market is expected to grow at a CAGR of 43% in the period 2010-14, according to Pyramid Research senior analyst, Omar Salvador.
More about:
The Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to success. It is the indispensable guide for B2B marketers to deliver world-class experiences and keep pace with the dynamic environment. Download Now
The ClicData survey found that various challenges exist that prevent organizations from achieving such gains. These challenges included inaccessible data formats and limited flexibility in displaying data in dashboards. Download Now
The need for fraud prevention in the digital world is critical now more than ever. Why? Thinking about your own behavior, consider how you complete transactions and how this has changed over the last 5 years. Download Now
The need for fraud prevention in the digital world is critical now more than ever. Why? Thinking about your own behavior, consider how you complete transactions and how this has changed over the last 5 years. Download Now