Anti Retargeting Campaign Strikes At Google In Times Square

Seems the privacy advocates see Google as 'evil'. Or at least the animated cartoon aired by Watchdog on the Times Square jumbotron suggested that yesterday. The clip below shows Google CEO Eric Schmidt gathering information from children as they attempt to buy ice cream from his Google truck.

The Watchdog site - insidegoogle.com - asked: "Do you want Google or any other online company looking over your shoulder and tracking your every move online just so it can increase its profits?"

The site is against the new retargeting program Google has added to its marketing options - that allows people to be tracked beyond their initial interaction with a website, watching them as they move about the web.

"This avatar-style animation video was created to draw attention to Google CEO Eric Schmidt's lack of regard for our online privacy. Consumer Watchdog is promoting the video right now, 36 times per day, on a jumbotron in Times Square -- the most highly-trafficked public square in the nation.

It's time to create a 'Do Not Track Me' list to prevent online companies from gathering our personal information, just as Congress had the Federal Trade Commission create a Do Not Call list to prevent intrusive telemarketers from invading consumers' privacy," Jamie Court, President of Consumer Watchdog wrote.

About the author

Frank Watson has been involved with the Web since it started. For the past five years, he headed SEM for FXCM -- at one time one of the top 25 spenders with AdWords. He has worked with most of the major analytics companies and pioneered the ability to tie online marketing with offline conversion.

He has now started his own marketing agency, Kangamurra Media. This new venture will keep him busy when he is not editing the Search Engine Watch forums, blogging at a number of authoritative sites, and developing some interesting online community sites.

He was one of the first 100 AdWords Professionals, a Yahoo and Overture Ambassador, and a member or mod of many of the industry forums. He is also on the Click Quality Council and has worked hard to diminish click fraud.