AP Stops Fighting Bloggers, Plans To Credit Them As News Source

Only two years ago, the Associated Press tried to stop bloggers from using their content. Threatening to charge sites that used their content and demaned that The Drudge Reports pull headlines and story briefs from their site. But now AP is singing a different song - saying this week that they will credit bloggers for any stories they break.

The problem of online news aggregators and journalists has yet to be played out, but it is interesting that AP now wants to join the community - or at least develop better relations with this growing community.

"In the age of the Web, the sourcing and reliability of information has become ever more crucial," the AP states in an advisory about the new policy, MediaPost noted. "We should provide attribution whether the other organization is a newspaper, website, broadcaster or blog; whether or not it's U.S. based; and whether or not it's an AP member or subscriber."

About the author

Frank Watson has been involved with the Web since it started. For the past five years, he headed SEM for FXCM -- at one time one of the top 25 spenders with AdWords. He has worked with most of the major analytics companies and pioneered the ability to tie online marketing with offline conversion.

He has now started his own marketing agency, Kangamurra Media. This new venture will keep him busy when he is not editing the Search Engine Watch forums, blogging at a number of authoritative sites, and developing some interesting online community sites.

He was one of the first 100 AdWords Professionals, a Yahoo and Overture Ambassador, and a member or mod of many of the industry forums. He is also on the Click Quality Council and has worked hard to diminish click fraud.