Yedda Is Now AOL Answers

The Isreali start-up AOL bought three years ago to compete in the Q&A market has been rebranded as AOL Answers this week. The site is similar to Answer.com, Yahoo Answers and Ask Answers.

Yedda was popular with link builders as they did not No Follow their site references mentioned in answers. It will be interesting to see if AOL will continue this policy.

"Since nothing else changes apart from the name - Yedda users still have access to their accounts and their bookmarks are still available - there's not much to add at this point," Robin Wauters noted at TechCrunch.

About the author

Frank Watson has been involved with the Web since it started. For the past five years, he headed SEM for FXCM -- at one time one of the top 25 spenders with AdWords. He has worked with most of the major analytics companies and pioneered the ability to tie online marketing with offline conversion.

He has now started his own marketing agency, Kangamurra Media. This new venture will keep him busy when he is not editing the Search Engine Watch forums, blogging at a number of authoritative sites, and developing some interesting online community sites.

He was one of the first 100 AdWords Professionals, a Yahoo and Overture Ambassador, and a member or mod of many of the industry forums. He is also on the Click Quality Council and has worked hard to diminish click fraud.