Google Updates SEO Starter Guide [Search News Roundup]

Google's updated SEO Starter Guide, which outlines the best practices that will make it easier for search engines to crawl, index, and understand your site's content, has arrived.

New to this edition is a glossary to define terms throughout the guide (featuring a little cartoon Googlebot); more example images to help you understand the content; tips on optimizing your site for mobile devices; and clearer wording for better readability. Other major topics covered include SEO basics, site structure, optimizing content, dealing with crawlers, how to promote your site, and using webmaster tools.


Looking for more tips on SEO? Michael Gray offers advice on How to Do A Content Audit of Your Website, while over at ClickZ, Mark Jackson ponders, Does SEO Make Sense for Your Business?

Here's a roundup of today's other top search headlines and tips from around the Web, sorted by category.

Search Industry

Google is 'World's Most Attractive Employer' - Universum

Google Suggest Filtering - Google Operating System

Google Docs Adds a Revision History Sidebar - Google Operating System

Google Sheds Threading to Make Gmail Feel Like Outlook - Google Watch

Yahoo Exec Churn Continues, With Media Head Pitaro Ready to Bolt - All Things Digital

Court orders music download license fee review - Reuters

Search Advertising

Google Sees Tripling of Real-Time Ad Transactions - ClickZ

Learn AdSense optimization techniques with our new video series - Inside AdSense

Yahoo Stresses Art in Its Ad Product Mantra - ClickZ

Getting Started with PPC - Daily SEO Tip

Analytics & ROI

BazaarVoice Integration - Google Analytics

Social Media Marketing

Facebook and Skype Readying Deep Integration Partnership - All Things Digital

Advertiser Confusion Led to Shutdown of Facebook Conversion Tracking Tool - Inside Facebook

Tweet This Milestone: Twitter Passes MySpace - Wall Street Journal

Twitter Self-Serve Ad Platform Coming Next Year - ClickZ

How Social Media Marketers Can Convert Attention Into Action - Mashable

Exploring and Defining Influence: A New Study - Brian Solis

Understanding That Viral Isn't Really Social Media - ClickZ

3 Ways Twitter Analysis Can Enhance Your Marketing - Social Media Examiner

Link Building

The Link Building Tool to Beat All Others! - Marketing Pilgrim

The Ontolo Link Building Library: 77 Resources for Link Builders - Ontolo

Local & Mobile Search

Report: Local Ad Spend Shifting to Digital - Marketing Pilgrim

New hyperlocal ad feature provides distance information - Google Mobile Ads Blog

Revamping the Photo Layer in Google Maps - Google LatLong

Mobile device boom sparks U.S. Net address shortage - Reuters

SMB Search Marketing

Small Businesses Change Social Media Expectations - eMarketer

International Search

Google official calls company's future in China 'very uncertain' - Associated Press

Chinese iPhone 4 Comes With PRC Propaganda Edition Of Google Maps - Business Insider

Holiday Preparation Series: Electronics PPC Insights and Optimization Tips (U.K. Market) - adCenter Blog

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About the author

Danny Goodwin formerly was Associate Editor of Search Engine Watch, where he also covered the latest search marketing and industry news. He joined Incisive Media in October 2007, in charge of copy editing columns that appeared on both Search Engine Watch and ClickZ. Prior to a life in the search industry, he worked in the journalism field, working in numerous newsroom positions, before later working as a freelance copy editor.