According to comScore Video Metrix, 178 million U.S. Internet users watched online video content in August for an average of 14.3 hours per viewer. The total U.S. Internet audience engaged in more than 5.2 billion viewing sessions during the course of the month.
Google Sites, driven primarily by video viewing at YouTube.com, ranked as the top online video content property with 146.3 million unique viewers. Facebook.com jumped one position to capture the #2 spot with 58.6 million viewers, for a total of 243 million viewing sessions. Yahoo! Sites ranked third with 53.9 million viewers, followed by VEVO with45.4 million. Google Sites had the highest number of overall viewing sessions with 1.9 billion and average time spent per viewer at 270 minutes, or 4.5 hours.
Other notable findings from August 2010 include:
- The top video ad networks in terms of their potential reach of the total U.S. population were: Break Media at 46.4 percent, BrightRoll Video Network at 45.0 percent, and ScanScout Network at 44.5 percent.
- 85.1 percent of the total U.S. Internet audience viewed online video.
- The duration of the average online content video was 4.8 minutes, while the average online video ad was 0.4 minutes.
- Video ads accounted for 10.7 percent of all videos viewed and 1.0 percent of all minutes spent viewing video online.
If you are going to SES Chicago 2010, then check out three sessions that will cover online video content in more details. They are:
Developing Great Content: Without meaningful content and compelling copy, your website is not grabbing the attention it deserves. In this session, we'll explore a diverse range of Web content development strategies along with innovative techniques for dramatically boosting the visibility and interactive appeal of your site. From SEO copywriting tips that encourage consumers to click to persuasive design strategies that turn browsers into buyers, it's all about improving the end user's experience through superior content.
Video Search Optimization: According to comScore, YouTube is now the #2 search destination in the world. While the good old organic results pages still attract tens of thousands of experts probing the latest algorithmic quirks and optimization techniques, video search remains relatively uncharted waters. Panelists discuss the importance of optimizing for video search, and probe into tactics like keyword research, copywriting, reputation enhancement, and sponsorships and special programs.
How to Transform Your Approach to Video: In this session we will cover the fundamentals of getting traction for your videos on Youtube and other video sharing sites and social networks play. We will examine tactics to get more video plays and suggest strategies for 'going viral', that could work for large and small producers alike. We will also look beyond Youtube to a more comprehensive visibility strategy for a video library in general and explore ways to create a brand, monetize your content and suggest ways to continually develop great content ideas.
Disclosure: I'm a panelist at or moderator of these sessions at SES Chicago 2010. I'll be the guy wearing the University of Michigan championship polo shirt and Columbia flanker sweater.
Or, I'm the guy being interviewed by Li Evans in the video interview at SES London 2009 below.
Greg Jarboe of SEO-PR discusses YouTube and Video Marketing at SES London 2009
See you in Chicago. (Go Blue!)