In his book The Mirror Test: Is Your Business Really Breathing?, Jeff Hayzlett takes marketing "by the horns" and spells out how companies need to re-examine their traditional marketing methods.
Jeff Hayzlett, former CMO of Kodak, at SES San Francisco 2010
Hayzlett, who will be a keynote speaker at SES Chicago 2009, urges the use of three well-actualized mirror tests to help them overcome their shortcomings. Not only does a company need to pass the mirror test, a great company needs to adapt.
What makes The Mirror Test all the more transformational is how Hayzlett successfully carried out his own directives, becoming one of the great corporate evangelists of social media in the global marketplace. When it comes to the bottom line, for him, "Buzz is not sales."
If you ever wanted to learn more about what to ask before jumping off on any new initiative or project, then you will want to sign up for the SES webcast that will be held on Monday, October 11, 2010, at 1:00 PM EDT/10:00 AM PDT.
You can get an advanced preview of both Hayzlett's keynote address at SES Chicago and more insight into his best-selling book.
During the webcast, Hayzlett and moderator Mike Grehan will discuss The Mirror Test and how companies can make the changes necessary in their marketing strategies to see their sales climb.
Oh, and six books will be given away to those attendees who get their most pressing marketing-related question selected for Hayzlett to answer during the webcast!
If you want a sneak preview, check out the video below from SES San Francisco 2010.