He's done it again. Lee Odden, the CEO of TopRank Online Marketing, has just launched a new Facebook Group called "Marketers with Beards." And even people without facial hair are begging to become members.
Now, we shouldn't be surprised by his latest masterstroke.
Odden is one of 25 online marketing experts featured in "Online Marketing Heroes" published by Wiley. He has also been cited for his search and social media marketing expertise by The Economist, U.S. News, and Fortune Magazine.
Back in August, I asked Odden what he was doing after Connected Marketing Week -- and he told me that he was going skydiving with The Army Golden Knights.
And now Odden's created "Marketers with Beards." Launched yesterday afternoon, it already has 95 members -- including several women. You can't make this stuff up.
It's hard to top Odden. At SES San Jose 2008, we stood back to back to see who was taller -- and I had to stand on my toes to compete at his level.
Lee Odden (left) and Greg Jarboe (right) at SES San Jose 2008
And at SES San Jose 2009, Odden told me that he'd found the missing link between SEO and social media.
Odden will be at SES Chicago 2010 -- introducing NYTimes Bestselling Author Bryan Eisenberg at the session entitled, "The Secret Formula To Boost Response," introducing the session entitled, "The Trouble With Content Management Systems is...," and speaking at the session entitled, "Content Marketing Optimization."
If you'd like to get into the "Marketers with Beards" Facebook Group, here's what I'd recommend: Trim your beard so that it's obvious that you merit an invitation. If you don't have a beard, you can buy a fake beard at Google Shopping for as little as $7.99.