Google: Login, Make a Profile, Get a 'Happy Birthday' Doodle

Google CEO Eric Schmidt makes no secret that he wants "people to be more logged into Google." In the hopes of giving people a reason to login (at least once a year), Google announced a personalized birthday Google Doodle.

If you've created a Google profile, filled in your date of birth, and visit Google on your birthday while logged in, you'll see this:


Plus, when you mouse-over, you'll see: "Happy Birthday, [Your First Name]"

Schmidt said during a call with investors last week that Google serves better results when users "choose to give us" more personal info. Google also recently introduced its URL shortener, which also promises analytics on links, as long as you're logged into your Google account.

Of course, Bing also likes Instant Personalization, which Facebook will help them integrate.

What do you think? Does personalization make for better or worse search results?

About the author

Danny Goodwin formerly was Associate Editor of Search Engine Watch, where he also covered the latest search marketing and industry news. He joined Incisive Media in October 2007, in charge of copy editing columns that appeared on both Search Engine Watch and ClickZ. Prior to a life in the search industry, he worked in the journalism field, working in numerous newsroom positions, before later working as a freelance copy editor.