Google Sites Account for 6.4% of All Global Internet Traffic

Google is huge, and it continues to shatter records. This month, Google broke an Internet traffic record, and the search giant now represents about 6.4 percent of all global Internet traffic, according to Arbor Networks Security.

Google is so big now that, if it were an ISP, it would be the second largest carrier in the world.

Arbor reported that Google is growing considerably faster than overall Internet volumes, which are already increasing between 40 and 45 percent each year. Since January, Google has gained more than 1 percent of all Internet traffic share, much of it thanks to YouTube's growth.

Here's a graph Arbor provided, showing Google as a percentage of all Internet traffic:


Arbor gets its data from more than 110 ISPs in 17 countries.

About the author

Danny Goodwin formerly was Associate Editor of Search Engine Watch, where he also covered the latest search marketing and industry news. He joined Incisive Media in October 2007, in charge of copy editing columns that appeared on both Search Engine Watch and ClickZ. Prior to a life in the search industry, he worked in the journalism field, working in numerous newsroom positions, before later working as a freelance copy editor.