Twitter's Promoted Tweets Appearing on Google

Promoted Tweets from Twitter are beginning to appear in Google's real-time search results today. This is the first time that Google has allowed any form of advertising from a service other than its AdWords network to appear in its results.

Google paid Twitter $15 million last October to include real-time tweets in its search results. But this is the first appearance of Promoted Tweets.

Promoted tweets are regular tweets that businesses or organizations can pay to give prominent position in its Trends area and above other tweets in Twitter searches on that topic.

Twitter and Google are splitting revenues 50/50.

Search Engine Land broke the story, and provided a screenshot of what the Promoted Tweets will look like:

google-promotedtweet.jpg

Google said this update is rolling out throughout today and should be live for everyone by tomorrow.

About the author

Danny Goodwin formerly was Associate Editor of Search Engine Watch, where he also covered the latest search marketing and industry news. He joined Incisive Media in October 2007, in charge of copy editing columns that appeared on both Search Engine Watch and ClickZ. Prior to a life in the search industry, he worked in the journalism field, working in numerous newsroom positions, before later working as a freelance copy editor.