Google's 'Sponsored Links' Renamed 'Ads'

Google is rolling out a change to its search ads on all English language domains, Search Engine Land reports. "Sponsored links" will now simply be known as "Ads."

A Google spokesperson said this will roll out to more languages in the future.

Here's an old screenshot of a search for [golf shoes] that shows "Sponsored Links":

golfshoes-sponsoredlinks.jpg

And here's a new screenshot with the same search, showing "Ads":

golfshoes-ads.png

The "Sponsored Links" name dates all the way back to the beginning of AdWords in October 2000.

About the author

Danny Goodwin formerly was Associate Editor of Search Engine Watch, where he also covered the latest search marketing and industry news. He joined Incisive Media in October 2007, in charge of copy editing columns that appeared on both Search Engine Watch and ClickZ. Prior to a life in the search industry, he worked in the journalism field, working in numerous newsroom positions, before later working as a freelance copy editor.