Google Protest in China: Dropped Ad Resellers Go On Hunger Strike

A group of Google AdWords resellers who saw their contracts terminated a couple months ago are protesting at Google's Shanghai offices. They want an apology and the equivalent of $7 million (U.S.) in compensation, PCWorld reported.

About 40 of the roughly 200 protesters have gone on a hunger strike.

"Our companies have been working with Google to sell only their online advertisements. For the last four to five years we've been growing as a company and working with them," said Fan Meiyong, the group's representative. "But we don't know why they suddenly wanted to end the partnerships. Now it's difficult for us to operate as a business."

Google stands by its decision, adding that they "do not discuss individual cases, but there are a variety of reasons why we choose to end relationships with certain partners. In all cases, we do so lawfully and in line with the terms of our contract."

Google is finding it more difficult to sell ads due to a dropping search share in China.

About the author

Danny Goodwin formerly was Associate Editor of Search Engine Watch, where he also covered the latest search marketing and industry news. He joined Incisive Media in October 2007, in charge of copy editing columns that appeared on both Search Engine Watch and ClickZ. Prior to a life in the search industry, he worked in the journalism field, working in numerous newsroom positions, before later working as a freelance copy editor.