Google To Enter Fashion Space

Google is expected to launch in to the fashion business tomorrow at their High Tech Fuses With High Fashion event in New York. Fashion bloggers have been discussing this and the impact it may have on stores currently selling fashion.

Google has bought boutique.com and already has been testing like.com - their comparison engine.

As "Frockwriter" Patty Huntington notes in her blog, "Our sources say that the new Google fashion initiative is called Boutiques.com and boasts not only online boutiques selling merchandise offered by various designers and retailers, but a large number of curated "boutiques" selling the looks worn by celebrities and other influencers."

"Google's been revamping its shopping product since earlier this year, purchasing Like.com in August, a comparison service that allows users to search by color, style and more traits. Other recently added features include local availability, user ratings and product reviews," MSNBC reported.

"Boutiques.com gets Google into the highend fashion shopping game - seven months after rival eBay launched its own fashion microsite. One facet of the latter is Fashion Voice, which includes recommendations from six US stylists: Annabel Tollman, Britt Bardo, Estee Stanley, Karen Bard, Kate Young and former Sex and the City stylist Rebecca Weinberg," Huntington stated.

Update 11/17: Lisa Lacy at ClickZ provides more coverage in "Google Launches Boutiques.com: Guided Approach to Fashion Shopping." And here's Google's official announcement.

About the author

Frank Watson has been involved with the Web since it started. For the past five years, he headed SEM for FXCM -- at one time one of the top 25 spenders with AdWords. He has worked with most of the major analytics companies and pioneered the ability to tie online marketing with offline conversion.

He has now started his own marketing agency, Kangamurra Media. This new venture will keep him busy when he is not editing the Search Engine Watch forums, blogging at a number of authoritative sites, and developing some interesting online community sites.

He was one of the first 100 AdWords Professionals, a Yahoo and Overture Ambassador, and a member or mod of many of the industry forums. He is also on the Click Quality Council and has worked hard to diminish click fraud.