Baidu Ready To Expand In To Other Countries

Baidu CEO Robin Li told the Web 2.0 conference in San Francisco yesterday that his company is ready to expand to other countries beyond China and Japan.

The Financial Times reported Baidu "is planning to expand into new countries and offer more languages to users beyond the dominant Chinese search engine's two-year-old foray in Japan".

Beyond the company's geographical ambitions, Li hoped to see "a box appear instantly on any internet-connected device that could offer not only search but the ability to publish to the web and to launch applications. He said the company was working on the technology to do just that."

About the author

Frank Watson has been involved with the Web since it started. For the past five years, he headed SEM for FXCM -- at one time one of the top 25 spenders with AdWords. He has worked with most of the major analytics companies and pioneered the ability to tie online marketing with offline conversion.

He has now started his own marketing agency, Kangamurra Media. This new venture will keep him busy when he is not editing the Search Engine Watch forums, blogging at a number of authoritative sites, and developing some interesting online community sites.

He was one of the first 100 AdWords Professionals, a Yahoo and Overture Ambassador, and a member or mod of many of the industry forums. He is also on the Click Quality Council and has worked hard to diminish click fraud.