Rosa Parks Still Causing Controversy 55 Years Later

Today marks the 55th anniversary of the day Rosa Parks refused to give up her seat on the Montgomery, Alabama bus and it seems the remembrance is causing another controversy. Today is also World Aids Day and people are complaining that the Google Doodle commemorating Rosa Parks should have been one bringing attention to AIDs.


Yahoo on the other hand decided to go with World AIDs Day, but one wonders if that may have been decided more because it was easier to add the red ribon at the front of their logo.

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Yahoo is not known for doing too many fancy things to their logo, while Google is fast becoming known for making its users aware of significant events. To criticize the use of Rosa Parks today is petty. People need to know about this woman and like the Doodle done the other day for Bruce Lee - which was only seen in Hong Kong (maybe in other parts of Asia but definitely not here in the US) - the Doodle is usually done country specific.

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Some criticize Google for not adding a Doodle for World AIDs Day on the rest of their properties but let the US search page pay tribute to this woman who became a symbol of the civil rights movement. Many have also stated that there could have been a combined Doodle - but generally the art links to a specific page, and in this case to a search results page for Ms Parks - giving us the freedom to choose.

Whether politically correct or not the symbol of Rosa Parks should not be forgotten and its importance can best be reinforced to the younger generations who skip over those few paragraphs in their history books. However, from using Google everyday, they may now have renewed respect for her impact on history.

About the author

Frank Watson has been involved with the Web since it started. For the past five years, he headed SEM for FXCM -- at one time one of the top 25 spenders with AdWords. He has worked with most of the major analytics companies and pioneered the ability to tie online marketing with offline conversion.

He has now started his own marketing agency, Kangamurra Media. This new venture will keep him busy when he is not editing the Search Engine Watch forums, blogging at a number of authoritative sites, and developing some interesting online community sites.

He was one of the first 100 AdWords Professionals, a Yahoo and Overture Ambassador, and a member or mod of many of the industry forums. He is also on the Click Quality Council and has worked hard to diminish click fraud.