Searches For Qatar Hot On Google As World Cup Locations Announced

Qatar, a small but oil-rich Middle Eastern nation, are topping Google's search trends today, following the announcement of their successful bid to host the 2022 FIFA World Cup, Google Trends showed today.

Four of the top five trending results - including one misspelling - were about the country as it overcame the United States, Australia, South Korea and Japan to become the 2022 host nation for soccer's eminent competition.

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People have run to Google to find out more about the small nation - some spelling it 'Quatar' but Google is ready to correct them and give them the right listings. Requests for a map of the country ranks fifth in Google trends, just below Celebration Florida the only query to break the top five.

Some smart online publishers/marketers jumped on the lack of major competition for Qatar content and managed to get some good rankings.

It is a good guess this is the first time Qatar has been so popular a search term, and barring some disaster it may not happen again until the World Cup starts there in 2022.

About the author

Frank Watson has been involved with the Web since it started. For the past five years, he headed SEM for FXCM -- at one time one of the top 25 spenders with AdWords. He has worked with most of the major analytics companies and pioneered the ability to tie online marketing with offline conversion.

He has now started his own marketing agency, Kangamurra Media. This new venture will keep him busy when he is not editing the Search Engine Watch forums, blogging at a number of authoritative sites, and developing some interesting online community sites.

He was one of the first 100 AdWords Professionals, a Yahoo and Overture Ambassador, and a member or mod of many of the industry forums. He is also on the Click Quality Council and has worked hard to diminish click fraud.