Japan Approves Yahoo-Google Search Deal, Microsoft Cries Foul

The search world is really becoming complicated. Yahoo has a deal with Microsoft and Yahoo (Japan) has a deal with Google.

But Microsoft is protesting Google's alliance. Yahoo Japan is independent of Yahoo, as they only own 34% of the Japanese company.

"The Japan Fair Trade Commission on Thursday approved the partnership between Google Inc. of the United States and Yahoo Japan Corp", Asahi reported, noting "as the partnership goes through, Google's search technology will account for about 90 percent of the Japanese market."

"The move had triggered criticism from rivals Microsoft and domestic online retailer Rakuten Inc, citing the risk of unfair competition," Reuters reported.

About the author

Frank Watson has been involved with the Web since it started. For the past five years, he headed SEM for FXCM -- at one time one of the top 25 spenders with AdWords. He has worked with most of the major analytics companies and pioneered the ability to tie online marketing with offline conversion.

He has now started his own marketing agency, Kangamurra Media. This new venture will keep him busy when he is not editing the Search Engine Watch forums, blogging at a number of authoritative sites, and developing some interesting online community sites.

He was one of the first 100 AdWords Professionals, a Yahoo and Overture Ambassador, and a member or mod of many of the industry forums. He is also on the Click Quality Council and has worked hard to diminish click fraud.