Google Groups Gets a Facelift

The Google Apps team announced announced a redesign of Google Groups. If you're an avid user of Google Groups, you'll find the link to preview the new interface on the main Groups page. The new interface features a more streamlined look and feel as compared to other Google products. More importantly, the redesign includes complete compatibility with mobile browsers.

Going back the the company's roots, the announcement totes letting users "quickly find and browse the content you care about." Searching, however, seems to search posts all groups, not just the groups to which I subscribe.

Other interface features, however, include starred conversations - favorites, if you will. Conversations or groups can be dragged and dropped into a favorites area in an ever-present, navigation bar. The nav bar also sports a customary button to hide it, similar to the interface in Google maps.

The content area offers "rich, expressive" content that very much resembles the Gmail interface. Threads can be followed in collapsible bubbles, also similar to Gmail. If you don't want to read all the posts in a topic, tabs above the content allow you to view an overview of the topics, links and other data in the cumulative posts of a thread.

The convergence of the design brings Groups out of the old and back into the folds of the Google family and sets up another product in the Apps suite to make yet another push for their branded collaborative business tools.

About the author

A seasoned Web developer since 1993, Thom is a technical SEO and digital analytics veteran. Thom started his first Web consultancy, New York Web Works, in 1997 and never looked back. His current role as Director of Analytics at Acronym puts him on the forefront of analyzing websites of some of the biggest brands.

Part of the ClickZ Academy faculty, Thom has also taught for several well-respected colleges and universities. A ghost author of over a dozen technical training manuals, Thom has written for several industry blogs. He is a regular speaker at ClickZ Live events and is also a veteran of TEDx.