A White Paper on marketing budgets for 2011 suggest a drop in online banner advertising, digital magazines and microsites is coming, while spends for search engine marketing will remain the same.
The report, done by Goldstein Group Communications and Hearst Business Media, found companies had a greater "understanding of the value of search engine marketing. When asked to name their companies' single best source of quality leads, search engines occupied the top spot this year for the first time, ahead of the historic favorite, the company's web site. Marketers seem to be indicating that they believe success in using search engines to drive traffic will bear fruit more than most techniques."
However, those surveyed indicated they would not be increasing spends on SEM. We will have to wait and see if online spends go the way of those surveyed.